The Dockers Super Bowl ad in 2010 is called "Men Without Pants" and features the song "I Wear No Pants," inspired by The Poxy Boggards.
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promotions wrap gt; thread shazam to 'tag' dockers' super bowl ad
Promotions Wrap Thread Shazam To Tag Dockers Super Bowl Ad The spot is a new execution in Dockers' "Wear the Pants" global ad campaign that launched in December.
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mediapost publications shazam to 'tag' dockers' super bowl ad
Shazam To 'Tag' Dockers' Super Bowl Ad - 01/25/2010 Dockers will give viewers who miss the ad (or fail to tag it in time) other chances to access the content as
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dockers' 'men without pants' march to super bowl
Advertising industry information from Adweek. Read inside stories on advertising, creative, and client - agency relationships.
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dockers links tv tag content site in super bowl ad
Dockers Links TV Tag, Content Site in Super Bowl Ad - Publisher: MarketingVox
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dockers super bowl ad to interact with smartphone users
Denim giant Levi Strauss & Co.'s Dockers brand is making its Super Bowl television commercial interactive by letting smartphone users tag the ad to get branded
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dockers' 'men without pants' march to super bowl
Adweek Creative-showcases the best creative advertising, ad trends, advertising agencies, and issues affecting the industry.
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dockers 'men without pants' march to super bowl
Dockers will advertise during the Super Bowl for the first time since 2002. Dockers will advertise during the Super Bowl for the first time since 2002.
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dockers plans to shazam super bowl viewers the big fat
Dockers has found a new use for a popular music identifying technology. The technology, Shazam, was developed for smartphones to let users identify
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dockers' super bowl sunday ad wants to know who wears the
Dockers joins Bud Light and Doritos in the Super Bowl XLIV blitz with a 30-sec spot called "Men Without Pants" debuting on Sunday (watch a teaser above)
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