Social Network Marketing: what’s the buzz?
With the explosion of social networking web sites, Social Network Marketing has become one of the most important advertising channels for businesses competing on a local or global scale.
With the explosion of social networking web sites, Social Network Marketing has become one of the most important advertising channels for businesses competing on a local or global scale. With the masses commenting on facebook, tweeting like crazy, and digging like there’s no tomorrow, a social presence for businesses has become a prerequisite. Marketing on these sites works like any other form of marketing: advertising products directly, whilst helping to promote brand awareness even though users may not necessarily click on the ad.
This branch of marketing is aimed at advertising and publicising products and services through social networks online, exposing your advert to a vast amount of users from very easily customised demographics. It benefits from precisely targeted audiences, and the ease of creating promotions and brand awareness online, on both a local and/or global scale.
Creating an ad:
When it comes to creating social networking ads, a good description about your product is necessary to entice the viewers towards it. This must be short and sweet – descriptive about tour products and services, yet inviting. The use of images are very important in this form of advertising, as it must be attractive enough to draw the user’s attention, yet not too blatant as to appear like spam advertising. Furthermore, social networking marketing is comparatively less expensive than channels, such as SEM PPC campaigns.
Over the years the working of Social Network Marketing has changed and evolved for the better, and has become one of the most popular and effective tools for promoting new businesses locally, as well as for large international organisations looking to promote new products and services within social circles. By engaging, and inviting the public into fan pages and groups, advertisers are able to create communities of their members, enabling even more precise targeted advertising.
No substitute for SEO:
Nevertheless, social network marketing, much like PPC campaigns on search engines, are not a substitute for natural SEO. Search Engine Optimization is the main objective the website holders in order to improve their ranks and at least appear in the top three. In the past, the first few pages may have been the target, but research shows how most users will not click anything outside the top 3 search results.
In summary, social network marketing is an excellent form of advertising and promoting a business, or product/services, due to the vast amount of users you can expose your ad to, and the very flexible tools which allow you to customise your campaign to specifically target your users.
Resources:
Sam Green from SEO Gibraltar is the author of this article, and many others on bespoke SEO services. Visit SEO Gibraltar for more.
